Purchase any webinar and get OFF
CODE:
Live Webinar
SIGNUP AND FLAT OFF ON WEBINAR.
Description
Food safety leaders are facing a period of rapid change. Regulatory expectations are increasing, supply chains are more complex, consumers expect greater transparency, and companies are under pressure to prevent issues before they become recalls, outbreaks, brand damage, or regulatory action. At the same time, new technologies such as artificial intelligence, digital traceability platforms, predictive analytics, automated monitoring, and connected quality systems are creating new opportunities to strengthen food safety performance.
This webinar will explore how AI, traceability, and food safety culture are converging to shape the next generation of food safety leadership. While AI is attracting significant attention, the most effective organizations will not treat it as a replacement for food safety expertise. Instead, they will use it as a tool to improve risk visibility, identify trends, support faster decision-making, and strengthen governance. AI can help food safety teams analyze large volumes of data, detect emerging patterns, prioritize risk, and improve the speed and consistency of investigations. However, it also requires clear ownership, validation, human oversight, data quality, and strong ethical and compliance controls.
Traceability is another critical priority. In a complex food system, companies must be able to rapidly understand where materials came from, where products went, what risks may be involved, and what actions are required. Strong traceability is no longer only a regulatory expectation; it is a business continuity, brand protection, and consumer trust issue. Effective traceability depends not just on technology, but also on disciplined processes, accurate master data, supplier engagement, operational execution, and leadership commitment.
Food safety culture remains the foundation that determines whether systems work in practice. Companies can have advanced technology and detailed procedures, but if people do not speak up, follow standards, escalate concerns, challenge weak signals, or make decisions based on risk, the system will fail. A strong food safety culture connects leadership behaviors, accountability, communication, learning, and trust. It helps organizations move from reactive compliance to proactive prevention.
This session will provide a practical view of what FSQA leaders should prioritize in 2026. It will address how companies can use AI responsibly, strengthen digital traceability, improve recall readiness, measure and build food safety culture, and integrate these elements into a stronger governance model. The discussion will be relevant for food manufacturers, ingredient suppliers, retailers, foodservice organizations, co-manufacturers, and any company seeking to modernize its food safety and quality systems.
Participants will leave with a clearer understanding of how to separate hype from practical value, where to focus first, and how to build food safety systems that are smarter, faster, more resilient, and more trusted.
Learning Objectives
- Explain how AI, traceability, and food safety culture are shaping the future of FSQA leadership
- Identify practical uses of AI in food safety, quality, compliance, and risk management
- Recognize the risks and limitations of AI, including data quality, validation, and governance concerns
- Describe how digital traceability strengthens recall readiness and decision-making
- Understand why food safety culture remains essential even as technology advances
- Identify leadership behaviors that support stronger food safety culture
- Apply a practical framework for moving from compliance-based programs to predictive, prevention-focused food safety systems
- Prioritize actions their organization can take in 2026 to strengthen food safety performance
Areas Covered
- Key food safety trends and priorities for 2026
- How AI is being applied in food safety, quality, and risk management
- Practical opportunities and limitations of AI in FSQA programs
- The importance of data quality, governance, validation, and human oversight
- Digital traceability and its role in recall readiness and risk response
- How traceability supports transparency, consumer trust, and regulatory confidence
- Moving from reactive compliance to predictive food safety
- The connection between food safety culture and system effectiveness
- Leadership behaviors that strengthen food safety culture
- How to measure and monitor food safety culture
- Integrating AI, traceability, culture, and governance into one practical roadmap
- Common mistakes to avoid when implementing new technology in food safety
Background
This session will provide a practical view of what FSQA leaders should prioritize in 2026. It will address how companies can use AI responsibly, strengthen digital traceability, improve recall readiness, measure and build food safety culture, and integrate these elements into a stronger governance model. The discussion will be relevant for food manufacturers, ingredient suppliers, retailers, foodservice organizations, co-manufacturers, and any company seeking to modernize its food safety and quality systems.
Participants will leave with a clearer understanding of how to separate hype from practical value, where to focus first, and how to build food safety systems that are smarter, faster, more resilient, and more trusted.
Why Should You Attend
Attend this session to understand how AI, traceability, and food safety culture are changing the expectations placed on food and beverage companies.
The webinar will provide practical insight into how leaders can move beyond compliance-based systems toward more proactive, predictive, and trusted food safety programs. Participants will gain a clearer understanding of what AI can and cannot do, how traceability supports faster decision-making, and why culture remains the foundation of effective food safety performance.
Who Should Attend
- Food Safety Directors and Managers
- Quality Assurance Directors and Managers
- FSQA Leaders
- Regulatory Affairs Professionals
- Compliance Leaders
- Technical Directors
- Plant Managers
- Operations Leaders
- Supply Chain and Procurement Leaders
- Supplier Quality Professionals
- Sanitation Leaders
- Food Manufacturing Executives
- Risk Management Professionals
- Internal Auditors
- GFSI, HACCP, and Preventive Controls Team Members
- Consultants supporting food and beverage companies
- Ingredient, food manufacturing, foodservice, and retail food safety professionals.
Speaker
Campbell Mitchell is a senior food safety, quality, regulatory, and compliance executive with global experience across food manufacturing, dairy, infant nutrition, bakery, ingredients, beverages, foodservice, and consumer packaged goods. He has led enterprise food safety and quality improvement programs across complex manufacturing networks, suppliers, laboratories, regulatory programs, sanitation, crisis management, and governance systems.
Campbell has held senior leadership roles with major food and beverage organizations, including Kraft Heinz, fairlife, Kerry Group, Almarai, Tiger Brands, McCain Foods, Nestlé, and Fonterra. His experience includes leading food safety culture programs, HACCP and preventive controls governance, supplier quality, audit readiness, LIMS and QMS implementation, environmental monitoring, sanitation improvement, regulatory compliance, and incident management.
He has worked across multiple regions including North America, the Middle East, Africa, India, Australia, New Zealand, and Europe, supporting manufacturing facilities, co-manufacturers, suppliers, and leadership teams in highly regulated and fast-changing environments. Campbell is especially focused on practical food safety leadership, risk-based decision-making, digital transformation, food safety culture, and building systems that protect consumers while enabling business growth.